2.4.1 - Branding Guideline
2.4.1 - Branding Guideline
Section titled “2.4.1 - Branding Guideline”Objective: Maintain a consistent professional identity across all Team 2064 media, documents, and apparel to ensure brand recognition within FIRST and our local community.
🎨 Official Branding Assets
Section titled “🎨 Official Branding Assets”All approved logos, wordmarks, and design assets are stored in the team’s central repository. Use these files to ensure high-resolution output for all projects.
Access Team Branding Drive :material-google-drive:
📝 Team Naming Conventions
Section titled “📝 Team Naming Conventions”Consistency in our name is vital for scouting and community relations.
- Official Titles: Use
Team 2064 | The Panther Projectfor document titles and social media.- Note: Use
2064 : The Panther Projectonly if the platform does not support the ”|” character.
- Note: Use
- Abbreviated:
FRC Team 2064orThe Panther Project. - Numerical:
2064(Only when FIRST / FRC context is clearly implied). - Local Community: Use
Pomperaug Roboticswhen communicating with Middlebury, Southbury, and surrounding towns.
🖼️ Logo & Wordmark Usage
Section titled “🖼️ Logo & Wordmark Usage”The Primary Logo
Section titled “The Primary Logo”The primary logo consists of the Pomperaug P with 2064 aligned with the base.
- Standard Use: Centered on the first page of major documents (Branding Guidelines, Tech Binders).
- Vertical Use: For narrow spaces (backpacks/duffles), use the alternate logo with a scaled “2064” aligned to the edge of the “P”.
- Flair: An isogrid background may be added for jerseys or high-impact materials.
Wordmarks
Section titled “Wordmarks”- Primary: “Panther Project” in Red, above “2064” in Black, outlined in White.
- Alternate: An all-black wordmark is used for grayscale or internal documents.
🔴 Color Palette & Typography
Section titled “🔴 Color Palette & Typography”Official Colors
Section titled “Official Colors”| Element | Hex Code | Use Case |
|---|---|---|
| Background | #FFFFFF | Standard document background. |
| Primary Text | #000000 | Standard text on light backgrounds. |
| Isogrid/Heading | #414143 | Background flair and accent text. |
| Primary Accent | #CD2030 | High-importance accent text. |
| Secondary Accent | #808285 | Lower-importance accent text. |
Typography (Roboto Family)
Section titled “Typography (Roboto Family)”All documents must adhere to the following Roboto font specifications:
- Titles: 26 pt, Black, Italics, Bold, Title Case.
- Headings: 20 pt, Black, Italics, Bold, UPPERCASE.
- Standard Text: 12 pt, Regular.
- Subtitles: 15 pt, Light, Title Case.
- Subscripts: 8 pt, Light.
- Special Note: The Pomperaug Robotics font is permitted for banners and posters but never in official document body text.
📄 Document Structure Standard
Section titled “📄 Document Structure Standard”All official Team 2064 documents must contain these structural elements:
- Header: Alternate wordmark in the top-left corner (Position: X 0.5, Y 0.25).
- Document Title: Right-aligned in the header using the Heading font structure.
- Footer: Page count centered in the footer.
- Cover Page: Must feature the full team name (
Team 2064 | The Panther Project) in Title font and the primary logo centered.
✅ Module Deliverable: Branding Check
Section titled “✅ Module Deliverable: Branding Check”To show you understand the guidelines, complete the following:
🚦 Step 1: Resource Familiarity
Section titled “🚦 Step 1: Resource Familiarity”Download the primary logo and the Roboto font family from the Team Branding Drive.
🛠️ Step 2: Identification Activity
Section titled “🛠️ Step 2: Identification Activity”Create a team button ensuring you have used the correct official team name format as specified in these guidelines.
Submit Branding Review :material-check-decagram:
🎉 Module Complete!
Section titled “🎉 Module Complete!”You now have the tools to represent the Panther Project professionally!